ACCT 562 Week 2 Course Project
Three areas of investigation:
- Launch of single-serve packets is part of Asia-Pacific expansion – The instant brew has already notched sales of more than US$200 million around the world, but Starbucks aims to lift that to US$1 billion……………?
- Starbucks also intends to continuing expanding aggressively in existing markets and making strides into new ones. Starbucks has about 1,400 outlets in the Asia-Pacific region and none of its markets recorded a decrease in business over the past year……………….?
- According to the 10K report, Starbucks offers its customer coffee-making equipment and other merchandise, but these types of sales only accounted for about 2% of total sales……………….?
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