Liberty BUSI 330 Quiz 1 Answers Complete Solutions
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Question 1 The United Way of Greater Toronto (UWGT), like many charities, was sitting on a gold mine of donor data. Unfortunately, UWGT was not certain how to use that information to its greatest advantage. UWGT could blanket past donors with generic mailings, but it could not offer donors information that would convince them to donate to UWGT over other charities. Which of the following tools would be most useful for the nonprofit organization to use?
Question 5 The United States Army recently has been both praised and criticized for its use of a popular video game, America’s Army, which is designed to reach potential recruits. The game’s creator, Colonel Casey Wardynski, wanted to provide a sense of the training and teamwork one could find in the Army’s military environment. The game is designed for “boys 14 years or older,” which represent the Army’s __________.
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Question 7 Kraft produces Lunchables, a prepackaged meal usually consisting of several crackers, small slices of meat, and small slices of cheese. Other items in the product line contain small bottles of Chiquita Strawberry Banana Fruit smoothie, CapriSun juice, or KoolAid. The box is bright yellow and the quantity of food contained within it is small. The target market for Kraft Lunchables is most likely:
Question 14 Figure 25 Consider Figure 25 above. A family owns a gelato business in a small town square next to a park, a favorite place for parents and children to stop on their way home from work or school. However, the business owner is barely making ends meet. He doesn’t want to give up his store but in addition he begins selling handmade flies on the Internet for professional sports
Question 17 An organization’s special capabilities, including skills, technology, and resources that distinguish it from other organizations and provide customer value, are referred to as
Question 18 Offering a Champion brand heart pacemaker with only the features needed by Asian patients is an example of Medtronic’s
Question 23 HSBC Bank International Ltd. (Europe’s largest bank) selected its advertising agency because that agency was “always sensitive to the possibility that something might not translate well or may offend superstitions about colors or numbers.” Its advertising agency was incorporating
Question 24 Chrysler recycles thousands of tons of wooden pallets, cardboard, and paper annually. Chrysler cars are 75 percent recyclable. Chrysler’s recycling programs are examples of
Question 27 Source Perrier S.A., the supplier of Perrier bottled water, exercised __________ when it recalled 160 million bottles of water in 120 countries after traces of a toxic chemical was found in 13 bottles. The recall cost the company $35 million, and the profit from $40 million in lost sales. Even though the chemical was not harmful to humans, the president of the company believed it was his duty to remove “the least doubt, as minimal as it might be, to weigh on the image of the quality and purity of our product.”
Question 30 The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African Americans to use doctors for regular health care maintenance instead of only when they are sick. This is an example of