Liberty BUSI 330 Quiz 2 Answers Complete Solutions

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Question 1 A consumer’s subjective perception of how a product or brand performs on different attributes based on personal experience, advertising, and discussions with other people are referred to as __________.

Question 3 The Ford Escape Hybrid SUV was the first SUV on the market to be powered by both electricity and gasoline. Ford has targeted not only people who are excited about technology but also those who want to contribute to cleaner air. Ford set a goal to attract 20,000 buyers a year for this SUV. Ford is trying to change consumer attitudes by

Question 4 Figure 4­4 In Figure 4­4 above, B represents the __________ influences that can affect the consumer purchase decision process.

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Question 5 When strolling through the grocery store, a toddler tells her mother, “Yuck, I don’t like peas.” Her mother puts down the peas and chooses green beans instead. The role of the little girl in this purchase was that of __________.

Question 10 Figure 4­1 According to Figure 4­1 above, the point at which you would exchange money for your sandwich of corned beef on rye would be found in stage __________.

Question 12 Because more and more companies are concerned with the depletion of natural resources, supply partnerships often include provisions for

Question 14 Online trading communities that bring together buyers and supplier organizations to make possible the real time exchange of information, money, products, and services are referred to as

Question 15 The system that provides common industry definitions for Canada, Mexico, and the United States, which makes it easier to measure economic activity in the three member countries of the North American Free Trade Agreement (NAFTA), is referred to as the

Question 21 A firm’s profit potential and control over marketing activities increases as it moves from exporting to direct investment as a global market­entry strategy. But so does the firm’s

Question 23 U.S. appliance manufacturers find that different customs about shopping must be used to determine product design. For instance, people in Northern Europe shop only once a week, so they need bigger refrigerators than Southern Europeans, who shop daily. Furthermore, Northern Europeans insist that freezers should be on the top just as firmly as Southern Europeans insist that freezers should be on the bottom. Consumers in other regions use their appliances differently and have other different product demands. Given this information, you should conclude U.S. appliance manufacturers would be more likely successful if they used a(n) __________ marketing strategy.

Question 28 Disney employed a(n) __________ marketing strategy for its Disneyland Paris, particularly when it came to the eateries in the park. These restaurants featured recipes that were revised for local tastes, alcoholic beverages (not permitted in previous parks), and increased outdoor seating.

Question 30 3M Company executives were perplexed when the company’s Scotch­Brite floor­cleaning product initially produced lukewarm sales in the Philippines. A Filipino employee explained that consumers generally clean floors by pushing coconut shells around with their feet. 3M changed the shape of the pad to a foot and sales soared. 3M changed its product in response to a Filipino __________.