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Liberty BUSI 330 Quiz 3 Answers Complete Solutions
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Question 1
Semantic differential and Likert are question types that uses a(n)
Question 2
A direct forecast involves estimating the value to be forecast and
Question 5
Before opening six Torrid plussizeonly retail stores that cater to women aged 1530, a great deal of information was gathered from a sample of women to determine what types of items should be carried, the image of the store, its advertising, etc. Which of the following is an example of a closedend question that might have been asked?
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Question 6
Research and media firm Youth Culture publishes Watch magazine, a teen publication given out free to high school students. Unfortunately, the publication was unable to gauge whether or not it was meeting the needs of its audience. Youth Culture handed out surveys to learn how students felt about the publication. Feedback indicated teen boys and girls were demanding very different things from the publication. This feedback was gleaned from __________ data.
Question 9
GI Design is a small studio that designs and builds items such as fountains and tabletops made from copper. To increase sales, Greg, the owner, developed a research plan to determine what landscape architects and interior designers wanted in copper furnishings and appropriate pricing. He had begun to interview representative designers. Greg was engaged in __________, the third step of the fivestep marketing research approach.
Question 11
The William Morris Agency represents country singer Trace Adkins in negotiations with various venues in which he could perform. Imagine that the agency decided the singer would not perform at venues located in small town communities that have less than 100,000 people. Thus, the agency is using __________ segmentation.
Question 14
Figure 86 above shows the marketproduct grid for a Wendy’s restaurant next to a large urban university campus. Assume a large market (shown by a 3) is three times the size of a small market (shown by a 1) and a medium market (shown by a 2) is twice the size of a small market. The meal occasion (product grouping) that comprises the largest product grouping is
Question 20
The Walt Disney Company carefully markets two distinct WinniethePoohs; one is the original linedrawn figure on fine china sold at Nordstrom and the other is a cartoonlike Pooh on polyester bed sheets sold at Target. This is an example of
Question 22
A 3M researcher worked with university students to develop the Postit→ Flag Highlighter. His team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm’s newproduct objectives. At which stage of the newproduct process was this product?
Question 30
The Vermont Teddy Bear Company sells handmade Teddy bears designed to be given as gifts for almost every occasion imaginable. The Love Bandit Bear is designed for people to give to each other on Valentine’s Day. The unique identification number that the Vermont Teddy Bear Company uses to distinguish this Teddy bear from the others in order to track it in the warehouse is called a(n)
