Liberty BUSI 330 Quiz 5 Answers Complete Solutions
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Dick’s Sporting Goods store is most likely classified as which retail variation based on its considerable assortment (depth) of a related line of items?
All of the following were Taco Bell marketing tactics designed to appeal to its target market except which?
Experts have observed that our marketplace is in the midst of an “age of engagement.” What does “engagement” mean at Twitter?
Which of the following is a suggestion for ensuring the success of a Twitter-based integrated campaign?
Which of the following is the newest way to engage consumers?
The promotional mix refers to
The combination of one or more communication tools used to: (1) inform prospective buyers about the benefits of the product; (2) persuade them to try it; and (3) remind them later about the benefits they enjoyed by using the product is referred to as the __________.
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The __________ element of the marketing mix consists of communication tools, including advertising, personal selling, sales promotion, public relations, and direct marketing.
The __________ includes advertising, personal selling, sales promotion, public relations, and direct marketing.
The __________ can be used to inform prospective buyers about the benefits of the product.
The promotional mix can be used to: (1) inform prospective buyers about the benefits of the product; (2) __________; and (3) remind them later about the benefits they enjoyed by using the product.
The promotional mix can be used to: (1) inform prospective buyers about the benefits of the product; (2) persuade them to try it; and (3) __________.
The promotional mix includes __________, personal selling, sales promotion, public relations, and direct marketing.
The promotional mix includes advertising, __________, sales promotion, public relations, and direct marketing.
The promotional mix includes advertising, personal selling, __________, public relations, and direct marketing.
The promotional mix includes advertising, personal selling, sales promotion, __________, and direct marketing.
The promotional mix includes advertising, personal selling, sales promotion, public relations, and __________.
Promotion represents the fourth element in the marketing mix. The promotional element consists of communication tools, including sales promotion, public relations, personal selling, direct marketing, and __________.
Promotion represents the fourth element in the marketing mix. The promotional element consists of communication tools, including advertising, public relations, sales promotion, direct marketing, and __________.
Promotion represents the fourth element in the marketing mix. The promotional element consists of communication tools, including advertising, personal selling, sales promotion, public relations, and __________.
In a marketing context, the acronym IMC refers to __________.
The concept of designing marketing communications programs that coordinate all promotional activities—advertising, personal selling, sales promotion, public relations, and direct marketing—to provide a consistent message across all audiences is referred to as __________.
