Liberty BUSI 330 Quiz 6 Answers Complete Solutions
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________ can take three forms: pioneering (or informational), competitive (or persuasive), and reminder.
The availability of streaming services has led to new trends in television viewing including canceling pay-TV services, known as
Nontraditional advertising options found in airports, health clubs, and theaters are called
1.
An advantage of a geographical sales organization is that it
2.
Advertisements designed to build goodwill or an image for an organization rather than promote a specific product or service are referred to as __________ advertisements.
3.
Advertisers use a mix of media forms and vehicles to maximize the __________ of the message to the target audience while at the same time minimizing __________.
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4.
Advertising refers to
5.
After watching the 30-minute infomercial on Oxy-Clean, Sarah was certain the cleaning product would remove the grape juice stain from her white carpet. In terms of the communication process, Sarah was __________ the message from Oxy-Clean.
6.
All of the following are differences between social and traditional media except which?
7.
All of the following statements about user-generated content (UGC) are true except which?
8.
Apps are
9.
As a performance measure for social networks, the percentage of recipients who have clicked on a link on the page to visit a specific site is the
10.
Because consumers often do not pay close attention to advertising messages, advertisers want to reach the same audience more than once. This means that advertisers are concerned with
11.
A blog is __________, whereas a wiki is __________.
12.
The combination of one or more communication tools used to inform prospective buyers about the benefits of the product, persuade them to try it, and remind them later about the benefits they enjoyed by using the product is referred to as the
13.
The concept of designing marketing communications programs that coordinate all promotional activities—advertising, personal selling, sales promotion, public relations, and direct marketing—to provide a consistent message across all audiences is referred to as
14.
Consultative selling is very prominent in
15.
Consumer-oriented sales promotions are
16.
A consumer sales promotion tool that offers the return of money based on proof of purchase is known as a
17.
The convergence of real and digital worlds is the result of
18.
Cost per action refers to
19.
Cost per click is a measure in which
20.
Cost per thousand (CPM) is a measure in which
21.
The Dial Soap ad with the tag line, “Aren’t you glad you use Dial? Don’t you wish everybody did?” is an example of which type of advertising?
22.
Directed to ultimate consumers, consumer-oriented sales promotions are sales tools used to support a company’s
23.
Directing the promotional mix at ultimate consumers to encourage them to ask retailers for the product is referred to as
24.
Disney uses an integrated marketing communications program (IMC) to promote group travel to its theme parks because
25.
Errors in communication can occur in several ways, including which of the following?
