NETW 583 Midterm and Final Exam
NETW 583 Midterm Exam (Version 1 – Multiple Choice & Essay)
Page: 1 (Multiple Choice: 6)
- Question : (TCO A) After Yahoo! was introduced as an easy way to search the World Wide Web, it was followed by other search engines, some of which had improved or faster ways to search. This is an example of how one innovative idea can
- Question : (TCO A) Among member countries of the Organization for Economic Cooperation and Development, the majority of R&D funds come from ______.
- Question : (TCO B) When you buy a product on eBay you can pay for it using an online payment system called PayPal (which accepts credit cards or electronic funds transfers). The payment system is heavily secured using encryption technology. PayPal is offering simplicity, convenience and __________ utility levers according to the Kim and Mauborgne model.
- Question : (TCO B) One advantage cell phone customers in the European Union (EU) had over U.S. customers early in the adoption of cells phones is that_______________.
- Question : (TCO C) Which of the following would describe a primary activity according to Michael Porter’s model of the value chain?
- Question : (TCO D) Discounted cash flow estimates are only accurate if
Page: 2 (Essay: 6)
- Question : (TCO A) Explain how computer-aided design and flexible manufacturing help create small niches in the market place. Provide and example of how a market with different niches might be served.
- Question : (TCO A) If you were in charge of a Research and Development (R&D) department for a large pharmaceutical company, would you encourage your researchers to do basic research or applied research? Provide the rationale for your answer.
- Question : (TCO B) Why is the installed base of users of a technology that requires complementary goods so important to a company’s future success?
- Question : (TCO B) Joseph had an idea that he could speed up a floor buffing machine by putting a different motor on it. He even tried a lawnmower motor and almost blew himself up with another motor. After about 25 tries, he was able to make a buffer run much faster with a new motor and started his own company. Other companies began making competing products that were similar to Joseph s design, but they were unable to improve their designs as fast as Joseph. Why might this be the case?
- Question : (TCO C) Recently, three cell phone companies announced the addition of a nationwide walkie-talkie service to supplement their regular cell phone service. Will this be a sustainable competitive advantage? Justify your answer.
- Question : (TCO D) Johnston Products has gathered data to evaluate the attractiveness of a potential project. It knows the cash flows expected under different scenarios. It has conducted a focus group that ranks various product attributes, and it has the ranking of various marketing techniques provided by a consulting company. What method should Johnston use to evaluate this project? Why is this method the best one to use?
NETW 583 Midterm Exam (Version 2 – Essay)
- Question 1) What are some of the negative impacts the technological innovation has on society? How would you answer critics who cite the negative impacts of technological innovation?
- Question 2) Describe how the globalization of markets has affected the importance of innovation.
- Question 3) Explain how an understanding of the innovation funnel might influence a company’s view on research and development.
- Question 4) why is it that after a product has been on the market for a while and selling well, companies will lower the price.
- Question 5) CAD CAM helps create small product niche. Give examples of how a market with different niches uses CAD CAM.
- Question 6) Think about a product or service that you would innovate. What would you focus on?
- Question 7) Focus on something that you learned in class and tell why?
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NETW 583 Midterm Exam (Version 3 – Multiple Choice & Essay)
- Question: TCO A, – The Solow Residual refers to
- Question: .TCO A – Which of the following is true about technology trajectories?
- Question: TCO B – When you buy a product on eBay you can pay for it using an online payment system called PayPal (which accepts credit cards or electronic funds transfers). The Payment system is heavily secured using encryption technology. PayPal is offering simplicity, convenience and __________ utility levers according to the Kim and Mauborgne model.
- Question: TCO B – One advantage cell phone customers in the European Union (EU) had over U.S. customers early in the adoption of cells phones is that……..
- Question: TCO A – At a retreat by the Salisbury City Council, community leaders held a discussion on attracting and developing new businesses and increasing employment rates in the city. One leader suggested that the city consider sponsoring a business incubator. Explain what an incubator is and how this might help the city meet its goals.
- Question: TCO A – Lately computer users have been using USB Jump Drives to copy and store files. Called ‘thumb drives’ ‘pen drives’ and other names. These are small drives you can…………How might you use the s-curve model to predict when to switch to a new technology? What would be the limitations of this approach?
- Question: TCO B – Explain why it is that if a company’s technology is adopted by users ahead of other technologies, it might be at a tremendous advantage and competitors will have trouble catching up.
- Question: TCO B – Why is the installed base of users of a technology that requires complementary goods so important to a company’s future success?
- Question: TCO C – Prahalad and Hamel offer 3 tests to identify a firm’s core competencies: List the tests, explain them, and provide examples.
- Question: TCO C – Gallon, Stillman & Coates suggest a six-step approach for identifying and cultivating a firm’s core competencies. Describe this approach and provide examples.
NETW 583 Week 8 Final Exam
- Question: Explain how globalization of markets affects the importance of innovation?
- Question: What are some of the things that influence organizational creativity?
- Question: Are inventors born or made?
- Question: How do you know if you should be a first-mover or late-entrant into the market?
- Question: How do complimentary technologies support/develop an innovation? Give some examples.
- Question: A venture capitalist is most likely going to provide funding for your innovation if…?
- Question: Analysis of a company that is highly innovative.
- Question: What is the danger of not having strategic intent with respect to innovation?
