Ashford BUS 635 Complete Course
Week 1
The Internet as Advertising Medium – Discussion
Generational Consumers – Assignment
Technological Innovation – Discussion
Week 2
Television Viewership – Discussion
Print, Television, and Online Media – Assignment
Targeting Smartphone Users – Discussion
Week 3
Advertising Exposure – Discussion
Creativity in Advertising – Discussion
Media Planning and Strategy – Assignment
Play Video
Week 4
Outdoor Advertising – Assignment
Changes in Print Media – Discussion
Beating the Competition – Discussion
Week 5
Hitting the Home run – Discussion
Attaining Media Objectives – Discussion
Week 6
Passing on the Cost – Discussion
Spending in a Downturn – Discussion
Final Paper – Assignment
