Ashford BUS 636 Complete Course
Week 1
Management Principles – Discussion
Case 3.1 Charles and Mae – Assignment
Changing Media Workforce – Discussion
Week 2
Innovation and the Future – Discussion
Media Convergence – Discussion
Case 5.3 Spanning the Market – Assignment
Week 3
Case 5.3 Spanning the Market – Assignment
Let’s Start an Online News Site – Assignment
Media Team Design – Discussion
Media Economics – Discussion
Week 4
Jayson Blair and the New York Times – Discussion
Enron, Bethany McLean, and Fortune Magazine – Discussion
The Case of the Poorly Performing Salesperson – Assignment
Week 5
Regulation – Discussion
Politics – Discussion
Media Influence – Assignment
Week 6
Media Globalization – Discussion
Media Organization Trends – Discussion
Final Paper – Assignment