Ashford BUS 699 Complete Course
Week 1
Change, Media Firms, and Success – Discussion
Today’s Media Market – Discussion
Strategic Management for Media Firms – Assignment
Week 2
International Diversification – Discussion
Brand Management – Discussion
Brand Strategy – Assignment
Week 3
Mission Statement Critique – Discussion
Vision Statement Critique – Discussion
Segmentation and Targeting – Assignment
Week 4
Broadcasters’ Reformulation of Business Models – Discussion
Impact of General Environment on Multichannel Media Firms – Discussion
Case Study: Portugal’s TVI Media Capital Group – Assignment
Week 5
Enhanced Television Market – Discussion
Strategic Differences – Discussion
Analysis of the Walt Disney Company – Assignment
Week 6
International Business and Media Companies – Discussion
Final Case Study and Strategic Plan – Assignment
