Ashford MKT 640 Complete Course
Week 1
Managing Marketing Content Operations at Scale – Discussion
The 10 Core Drivers of Cost and Complexity of Brand Publishing – Assignment
Week 2
Review of Tools – Assignment
Creating a Blog – Interactive Assignment
Week 3
Choosing Marketing Partners – Discussion
Current Content Marketing Strategy – Assignment
Creating a Pop-Up Ad for Your Company – Interactive Assignment
Play Video
Week 4
Developing a Strong Social Media Presence – Discussion
Twitter as a Marketing Tool – Interactive Assignment
Week 5
Current Digital Marketing Strategies – Discussion
Social Media Marketing Campaigns – Discussion
Content Optimization – Assignment
Week 6
Executive Summary – Interactive Assignment
Revisiting Portfolium – Discussion
Content Calendar Provider Proposal – Final Project
