Devry MKTG 310 Week 2 Assignment
Video Case Study: Happiness is a perfect spaghetti sauce
Please watch the video:
“Tipping Point” author Malcolm Gladwell gets inside the food industry’s pursuit of the perfect
spaghetti sauce — and makes a larger argument about the nature of choice and happiness.
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Name: Jennifer Lucas
Status: Online ⬤
Classes Taken: 3878
What do you think?
- What are the three things that Howard Moskowitz discovered?
- Select a product and conduct some informal research among your friends and family – what
are the different product variations available for this product and what are the characteristics of
the consumers that prefer each of these variations.
For 60 points answer as directed – your response should be about 200 words – use bullet points to
summarize your key points