Devry MKTG 310 Week 3 Assignment
Consumer demand for goods and services depends on the ability to buy and willingness to buy. In addition to a willingness to buy, a consumer’s social class and lifestyle factor into consumers’ thinking and buying decisions.
Please read the following – and take the quiz if you are brave enough – is this accurate – how would this approach help a marketer – what examples are there in the marketplace of brands that seem to be using this approach – Ralph Lauren Polo comes to mind…
https://washingtonmonthly.com/2012/05/25/whats-your-social-class/ (https://washingtonmonthly.com/2012/05/25/whats-your-social-class/)
STATUS
We should explore the following in this discussion:
- What are the deciding factors that determine which products and services are selected for decorating the home?
- Is brand preference connected to lifestyle purchases?
- Do individuals with the same social and economic status engage in the same consumption patterns?
Please provide a response to this discussion question in the main post for 20 points – you do not need to answer every question – focus on what you think is significant (please add your sources) and please add 2 feedback posts for 5 points each (Total 30 Points) to build the discussion. – Thanks so much – DH
