Devry MKTG 310 Week 6 Assignment
You work for a manufacturer of soft drinks and your manager has asked you to look at the research and ideas in the links below and develop a new product or packaging idea and for a new target market:
Begin with the research:
Please read through and watch the following:
Name: Jennifer Lucas
Status: Online ⬤
Classes Taken: 3878
The New Plastics Economy (https://www.youtube.com/watch?v=aqeulFxqT1Y&feature=youtu.be)
New Plastics Economy Animation – Innovation Prize (https://www.youtube.com/watchv=hukBdiuIdDU&feature=youtu.be)
Your task: Select one or two of the consumer trends identified by Euromonitor – and then create a new drink product or packaging idea, develop a customer profile of the target customer for this product – including a detailed description of the customer’s lifestyle and describe the decision making the process of this customer for this product.
Your response should be about 500 words 2 pages – your boss does not have much of an attention span – use headings to organize your ideas and bullets to summarize your key points! Please cite your sources in APA.