Devry MKTG 430 Week 8 Final Exam
Question 1 20
(TCO 1) Why is knowledge of the geography important when entering a foreign market?
Question 2 20
(TCO 3) What is one of the external factors (outside of the company) that companies must address when developing international marketing strategies?
Question 3 20
(TCO 5) How do governmental (environmental) constraints affect the pricing strategy in a foreign market?
Question 4 20
(TCO 8) Why should marketing communications match the unique characteristics of a foreign market?
Question 5 30
(TCO 2) How does a marketer analyze buyer behavior of a particular foreign region?
Question 6 35
(TCO 4) What do the marketers need to do to adapt domestic products or services to the unique characteristics of a foreign market?
Question 7 35
(TCO 6) How do domestic companies manage the channel relationships required when they need to establish a global supply chain?
Question 8 35
(TCO 7) As part of the promotion strategy, marketers use direct marketing. Please describe direct marketing and provide an example.
Question 9 35
(TCO 9) Social media facilitate engaging with online communities to generate exposure, opportunities, and sales. There are some major benefits that firms obtain by using social media in their international marketing activities. Please identify two marketing dimensions of social media and discuss them thoroughly with examples.
