Liberty BUSI 520 Complete Course
Week 1
Course Requirements Checklist
Class Introductions
Group Consensus Report
MMGP: Product/Service Topic Identification
IFL I
Week 2
MMGP: Background Information
Quiz 1—covers chapters 1-6
Week 3
MMGP: Market Analysis
Week 4
Quiz 2—covers chapters 7-12
General Discussion
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Week 5
MMGP: Positioning/Competition/Branding
Week 6
MMGP: Services/Pricing
IFL II
Week 7
MMGP: Promotions/Marketing
MMGP: Research Paper DRAFTS
Week 8
Quiz 3—covers chapters 13-23
MMGP: Research Paper Final Submission
