Strayer BUS 100 Midterm part 2
1. According to the textbook, using scanner data from retail sales is an example of
2. _____ is the process of continually collecting information from the external marketing environment.
3. _____ refers specifically to how people act when buying goods and services for personal consumption.
4. The successful marketing campaign “What happens in Vegas stays in Vegas” is an example of
5. _____ describes how people act when buying products to use directly or indirectly to produce other products.
6. The two main approaches used in primary marketing research are
7. A product _____ is a group of products offered by a firm that are closely related to each other, either in terms of how they work, or the customers they serve.
8. _____ integrates advertising of branded products into interactive games.
9. As a distinctive concept attached to one particular product, the _____ is a phrase that is typically based on either a rational or an emotional premise.
10. _____ consist(s) of small ticket items that businesses consume on an ongoing basis but are not needed to develop a final product.
11. Sponsorships are one of the
12. _____ is the paid integration of branded products in movies and on television.
13. One characteristic of good business writing is that it
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14. _____ refers to a negative preconception or prejudice directed toward a specific group.
15. People normally think at the rate of _____ which is significantly _____ words per minute than they can listen.
16. When delivering a presentation, it is critical to grab the attention of the audience in the beginning with a hook. Which of the following is NOT an effective hook?
17. _____ uses state-of-the-art equipment to provide people in a variety of locations the opportunity to participate interactively in a presentation while providing a high degree of channel richness.
18. Listening is a critical factor, but many have a hard time completely engaging in active listening. The primary reason for this lack of engagement stems from
19. Jason was having even more trouble than usual concentrating on his economics professor’s lecture because the classroom was too hot and the chair he was sitting in was uncomfortable. The heat and uncomfortable chair are both _____ barriers to communication.
20. _____ offer goods to business customers. These business customers are too small to merit a sales call from the distributor’s representative.
21. _____ is the method used to determine the number of units a firm must sell at a specific price to cover all costs.
22. _____ takes legal possession of the goods being distributed, while _____ do not take title of the goods.
23. Companies like McDonald’s, who place their stores in as many location as possible, are using a strategy called
24. The career field called _____ involves planning and coordinating the flow of goods—from the raw materials to the final consumers.
25. _____ is the positive difference between revenue and costs.