Strayer BUS 300 Quiz 9 ch.17 and 18
Question no 1
Branding is about
Question no 2
A practice among some news editors because of the proliferating raft of product placements in the media is to
Question no 3
A major difference between public relations and marketing is that
Question no 4
If you’ve received publicity in a magazine or newspaper, what can you produce to extend the impact from that coverage?
Question no 5
It’s fair to say that advertising has in the past 40 years
Question no 6
If public relations practitioners see themselves as key players in IMC, they must
Question no 7
A major difference between public relations and advertising is
Question no 8
Which of the following attitudes of marketing people has changed?
Question no 9
Showing Beanie Babies and Cabbage Patch Dolls with a client’s new product for a photograph is an example of which principle of building a brand?
Question no 10
When public relations and publicity, advertising, and marketing intersect, that’s referred to as
Name: Jennifer Lucas
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Question no 11
A public relations practice that media scorn is
Question no 12
Third-party endorsement is essentially
Question no 13
Motivating prospective customers describes what ________ is effective at doing.
Question no 14
The “law of primacy” is essential in
Question no 15
A reason cause-related marketing is likely to continue to grow in this century is
Question no 16
In the scenario of the wired-world scenario, practitioners should use the Internet to
Question no 17
Public relations practitioners have found that Twitter can be
Question no 18
Which of the following is the principal benefit from having a Web site?
Question no 19
Which of the following are sites on the Internet where photos and videos can be shown?
Question no 20
Because today’s consumers are more media-savvy, better-educated, and generally smarter, they expect the Internet to provide