Strayer BUS 300 Week 4 Quiz 3
Question no 1
Similar to other top-level managers, public relations managers need to
Question no 2
According to a 2008 survey, which of the following is true today about the practice of public relations in the United States?
Question no 3
For agencies, budgeting relies on which of the following?
Question no 4
The section of a public relations plan that provides an overview is referred to as
Question no 5
Professors James Grunig and Todd Hunt said public relations practitioners perform what organizational theorists call a(n) ________ role.
Question no 6
The budget Arnold Communications had for an anti-smoking public education campaign was
Question no 7
Public relations counseling opportunities are likely to grow in which of the following nonprofit areas?
Question no 8
For the public relations function to be equal in stature to other management functions, which of the following is essential?
Question no 9
For public relations to be the “conscience of the corporation,” practitioners must
Question no 10
Advantages agencies often have over in-house public relations talent include
STATUS
Question no 11
Among various duties, which of the following would likely be done by public affairs people?
Question no 12
Public relations professionals who support the primary business of the organization are in ________ positions.
Question no 13
PERT and Gantt are tools that can help public relations practitioners use to
Question no 14
The “boundary role” concept
Question no 15
The overriding rule when it comes to agency budgeting is to
Question no 16
An organization’s social responsibility image is often determined by
Question no 17
A 2007 survey of teenagers conducted by Junior Achievement and Deloitte found
Question no 18
What impacts the ethical state of electronic journalism?
Question no 19
Which of the various ethical models in your text does PRSA endorse?
Question no 20
Which ethical core value would practitioners demonstrate if they sought information even for a rude reporter?
